Top 5 Insurance Companies

Your Guide to the Top 5 Insurance Companies 2024

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Choosing the right insurance company is critical, whether it’s for car insurance, health insurance, or home insurance. Forbes, in partnership with Statista, has compiled a list of top insurance companies for 2024, evaluated through a survey of over 15,000 policyholders across five categories: homeowners, renters, auto, permanent life, and term life insurance. They assessed these companies on several fronts, including customer service, cost, agent guidance, company transparency, digital services, and claims service, with an eye for those insurers most recommended by their customers.

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This guide introduces the top insurance entities that not only excel in providing essential services like pet insurance, personal loans, and health insurance but also stand out in customer satisfaction, efficiency, and digital innovation. It further explores how these leading companies have adapted to challenges such as inflation and global disruptions, ensuring their offerings remain in the best interest of their policyholders. As we delve deeper into the attributes that place these firms at the pinnacle of the insurance industry, a comprehensive look at their rankings, customer feedback, and strategic responses to market dynamics provides a roadmap for potential clients navigating the insurance landscape in 2024


Allianz stands as a beacon of financial stability and innovation in the global insurance landscape, distinguished by its comprehensive array of services and commitment to sustainability. With operations that span across various regions worldwide, Allianz serves as a leading integrated financial services provider, offering an extensive selection of insurance and financial products and services. The company’s robust corporate structure, including a Board of Management and a Supervisory Board, underscores its adherence to stringent corporate governance principles, ensuring a reliable and trustworthy service for its clients

Key Highlights:

  • Global Presence and Workforce: Allianz’s influence extends to nearly 70 countries, where it employs over 157,000 dedicated professionals. The company prides itself on serving approximately 125 million private and corporate customers, showcasing its vast reach and capacity to cater to diverse insurance needs.
  • Financial Performance: In the fiscal year 2023, Allianz reported a total business volume of approximately 162 billion euros, with an operating profit of 14.7 billion euros. This financial robustness is further evidenced by its management of around 737 billion euros on behalf of insurance customers and about 1.7 trillion euros of third-party assets, positioning Allianz as one of the world’s largest asset managers.
  • Sustainability and Ethics: Allianz’s commitment to environmental and social responsibility is reflected in its climate change strategy, the annual publication of a Sustainability Report, and the integration of ecological and social criteria in its business processes and investment decisions. This dedication to ethical business practices has earned Allianz the distinction of being named one of the 2024 World’s Most Ethical Companies® by Ethisphere for the fifth consecutive year

Furthermore, Allianz Life Insurance Company of North America, a subsidiary of Allianz SE, specializes in providing fixed index annuities, registered index-linked annuities, and fixed index universal life insurance. This specialization underscores Allianz’s ability to offer tailored solutions that meet the evolving needs of its policyholders. In 2022, Allianz Life underscored its commitment to policyholder value through distributions exceeding $7.7 billion, reinforcing its position as a leading provider in the financial services industry.

Ping An Insurance

Ping An Insurance, a titan in the insurance sector, has consistently demonstrated its prowess and value, especially within the Chinese market. Recognized as China’s Most Valuable Insurance Brand for the eighth consecutive year, Ping An’s stature is not just confined to its home country but extends globally. It ranks 31st among the world’s most valuable brands, second among insurance brands, and sixth among global financial enterprises, showcasing its significant impact and recognition in the financial world 10.

The company’s offerings are vast and integrated, spanning across finance and healthcare services. With nearly 230 million retail customers and an average of 2.99 contracts per customer as of the end of September 2023, Ping An has cemented its role as a comprehensive service provider. This customer base is supported by a robust workforce of 344,223 employees, highlighting the company’s capacity to manage a wide range of financial products and services across five key segments: Life and Health Insurance, Property and Casualty Insurance, Banking, Trust, and Securities. The company’s diverse services include, but are not limited to, term, whole-life, endowment, annuity, investment-linked, universal life, and health care and medical insurance, catering to both individual and corporate customers

Ping An’s commitment to sustainability and community support is evident through its significant contributions to green initiatives and rural community support. The company’s green insurance premium income stood at RMB26.28 billion, with green investments of insurance funds reaching RMB132.31 billion. Additionally, since the initiation of its Ping An Rural Communities Support program in 2018, Ping An has allocated RMB107.90 billion to support industrial revitalization in rural areas. This dedication to both environmental sustainability and community development, coupled with an A rating from MSCI ESG Ratings for the second consecutive year, underscores Ping An’s role as a socially responsible and ethically driven company

UnitedHealth Grou

UnitedHealth Group distinguishes itself as a pioneering force in the health care and well-being sector, underpinned by its two foundational businesses: Optum and UnitedHealthcare. This dual structure enables the company to offer a comprehensive suite of services that cater to a wide spectrum of health care needs, from technology and analytics to health benefits and services for individuals and groups 1314.

Core Components of UnitedHealth Group:

  • Optum: Focuses on modernizing the health system through health services, technology, and analytics. It’s instrumental in enhancing the efficiency and effectiveness of health care delivery 1314.
  • UnitedHealthcare: Provides a broad array of health benefits and services, catering to the needs of individuals, employers, and Medicare and Medicaid beneficiaries. This segment ensures that a diverse population has access to quality health care 1314.

The company’s commitment to diversity, equity, and inclusion is evident in its recruitment strategy, encouraging candidates from varied backgrounds to apply for roles in health technology, health benefits, and pharmacy services. This approach not only enriches the company’s culture but also drives innovation and accountability across its operations . UnitedHealth Group’s dedication to improving the health care system is further underscored by its strategic expansions and innovations:

  • Medicare Advantage Plan Expansion: Aiming to cover 96% of Medicare customers, with plans to add 700,000 more people to its Medicare Advantage plan and 2.7 million to its Chronic Special Needs Plans. This expansion is set to enhance benefits, cost savings, and network access.
  • Innovative Coverage Solutions: Introduction of personalized insurance plans based on individual health data and the expansion of telehealth services, indicating a shift towards more customized and accessible healthcare solutions

UnitedHealth Group’s financial projections for 2024, with an expected revenue of $300 billion and a net income of around $18 billion, reflect the company’s robust growth trajectory and its significant impact on the healthcare industry. The company’s stable outlook and strong credit ratings from S&P Global Ratings further reinforce its position as a leading entity in the health care sector, committed to delivering superior value to consumers, customers, care providers, and shareholders.

Berkshire Hathaway

Berkshire Hathaway’s insurance operations have demonstrated remarkable performance in 2023, showcasing a robust turnaround and significant growth that underscores the company’s strength in the insurance sector. The following points highlight the key achievements and financial metrics of Berkshire Hathaway’s insurance subsidiaries, including GEICO, which have collectively contributed to the company’s record performance in 2023:

  • Underwriting Profits and Growth:
    • The insurance subsidiaries reported a pre-tax underwriting profit of $5 billion in 2023, a notable recovery from a loss in 2022.
    • Specifically, GEICO achieved a pre-tax underwriting profit of $3.6 billion, with a combined ratio improving to 90.7 from 104.8 in the previous year.
    • The written premiums saw a significant increase, growing 24.1% to $3.5 billion, indicating a strong demand for Berkshire Hathaway’s insurance products.
    • Property/Casualty (P/C) reinsurance operations contributed an additional $2 billion in pre-tax underwriting profit, emphasizing the diversified strength within the company’s insurance segment.
  • Record Performance and Investment Gains:
    • 2023 was a landmark year for Berkshire Hathaway’s insurance businesses, with a 21% increase in the company’s operating profit attributed to the insurance division’s exceptional performance, especially that of the Geico car insurance company.
    • The company’s adept investment strategy yielded gains amounting to $53 billion in 2023, with a significant $29.5 billion realized in the fourth quarter alone, showcasing the financial acumen and strategic investment capabilities of Berkshire Hathaway.
  • Looking Ahead:
    • The insurance subsidiary’s performance in 2024 is anticipated to build on the strong results from 2023, with Berkshire Hathaway’s cash reserves reaching a record $167.6 billion in the fourth quarter of 2024, providing a solid foundation for future growth and investment opportunities 2324.
    • Operating earnings for the fourth quarter of 2024 were reported at $8.48 billion, up from $6.63 billion in the same quarter of the previous year, reflecting the company’s continued growth trajectory and operational efficiency 24.
    • The insurance float, a critical measure of insurance operational efficiency, was approximately $169 billion at the end of 2023, marking an increase of $5 billion since the end of the previous year 25. This growth in insurance float indicates the company’s ability to effectively use insurance premiums for investment purposes before claims are paid out, further enhancing its financial strength.

Berkshire Hathaway’s insurance operations, through strategic management, robust underwriting profits, and effective investment strategies, have solidified their position as a key driver of the company’s overall success. The forward-looking approach and financial discipline exhibited by the company suggest a promising outlook for 2024, as it continues to leverage its insurance and investment prowess to deliver superior value to its shareholders and customers alike.

China Life Insurance

China Life Insurance (NCI) has demonstrated robust financial health and strategic growth in the first half of 2023, marking its position as a leader in the Life & Health Insurance sector. The company’s strategic operations and financial metrics reflect its adaptability and resilience in the face of market challenges:

  • Financial Performance Highlights:
    • New Business Value (NBV) experienced a significant increase of 17.1% year-over-year to CNY2.47 billion in the first half of 2023 26.
    • The Value of In-Force Business expanded modestly by 1% to CNY90.8 billion, indicating sustained growth and stability 26.
    • Unaudited net profit saw an 8.6% rise to CNY9.98 billion in 1H23, up from CNY9.19 billion in 1H22, showcasing robust profitability under the new accounting standards 26.
  • Operational and Strategic Strengths:
    • NCI is distinguished by its ‘Most Favourable’ business profile, a result of its significant operation size, extensive distribution network, and solid brand franchise 26.
    • The company maintains a steady market share of about 5% by premiums, thanks to its nationwide coverage 26.
    • Despite high exposure to risky assets, NCI has managed to sustain an adequate capital buffer, supporting new business expansion and mitigating investment volatility. The company’s comprehensive and core solvency ratios were well above regulatory minimums at 240% and 146%, respectively, at the end of the third quarter of 2023 26.
  • Future Outlook and Challenges:
    • Interest-rate headwinds are expected to continue in 2024, potentially impacting life insurers’ investments. However, NCI may see improved margins due to lower acquisition costs in a more disciplined operating environment 27.
    • Life insurers, including NCI, are likely to reassess their asset allocations in response to investment pressures 27.
    • Factors influencing future rating actions include potential sustained deterioration in capitalisation, a sharp increase in the financial leverage ratio, or weakening in financial performance. Conversely, persistent strengthening in risk-based capitalisation and improvements in financial profitability and stability could lead to positive rating actions 26.

China Life Insurance’s strategic focus on maintaining a strong financial base, coupled with its adaptability to market changes, positions it well for continued success in the competitive insurance landscape.

State Farm

State Farm emerges as a comprehensive insurance and financial services provider, catering to a wide array of needs from auto and health insurance to financial planning for life’s significant milestones. Recognized among the best small business insurance companies, State Farm’s diverse offerings extend beyond traditional insurance products, addressing various life events and safety concerns 3031.

Insurance and Financial Products Overview:

  • Personal and Business Needs: Offers a plethora of services including auto, health, life insurance, and small business insurance, catering to a broad audience 31.
  • Life Events Planning: Provides guidance and products for significant life milestones such as getting married, buying a first home, adding a child, and planning for retirement 31.
  • Safety and Prevention: Focuses on education and tools for car seat safety, energy management, and disaster preparedness for events like earthquakes and wildfires 31.

Vehicle Insurance Specialties:

  • Vehicle Rating Tool: A unique tool allowing users to compare insurance costs across different vehicles, focusing on liability, collision, and theft indexes, alongside vehicle safety discounts 31.
  • Coverage Options: Extensive car insurance coverage including liability, comprehensive, collision, and emergency road service among others 33.
  • Discounts: Offers a variety of discounts such as Drive Safe & Save, Steer Clear, and good student discounts, enhancing affordability for policyholders 34.

Despite its comprehensive services and high financial strength rating of A++ from AM Best, State Farm has a mixed reception in customer satisfaction. The company’s NAIC rating of 1.18 indicates a higher volume of complaints than the average car insurer, yet it maintains a solid 4.1/5 rating from WalletHub editors and a 3.2/5 average user rating. These ratings reflect a balance of strengths and areas for improvement, with monthly auto insurance rates averaging at $165 323334. State Farm’s position as a leader in the insurance market is further validated by its ranking among the best car insurance companies for 2024 and its commendable performance across various subcategories, including a notable second place in Best Car Insurance Companies for Seniors 230.


Through this comprehensive guide, we have navigated the landscapes of the top insurance companies of 2024, analyzing their unique features, financial performances, and the critical role they play in serving policyholders across various dimensions. Each company, from Allianz’s global reach and sustainability initiatives to State Farm’s extensive coverage and focus on life’s significant milestones, demonstrates a commitment to exceeding customer expectations and adapting to market dynamics. Their strategies to innovate, sustain financial health, and contribute positively to societal needs underscore the insurance industry’s evolution in the face of global challenges.

The detailed exploration of these industry leaders not only helps potential policyholders make informed decisions but also highlights the broader implications of their operations on the financial and insurance sectors at large. As the landscape continues to change, further research and engagement with these entities promise to shed light on emerging trends and how they will shape the future of insurance. This insight into the top insurance players of 2024 offers closure in understanding their current standing and paves the way for ongoing observation of their journeys in a world brimming with uncertainties and opportunities.


Q: What are the top five insurance companies currently leading the market? A: The country’s leading insurance companies by market share, along with their notable offerings, are as follows:

  1. State Farm: Recognized as the Editor’s Choice.
  2. Geico: Known for being affordable for most drivers.
  3. Progressive: Offers low rates for high-risk drivers.
  4. Allstate: A well-established insurance provider.
  5. USAA: Provides low rates for military personnel and their families.

Q: Which agencies are responsible for rating the financial strength of insurance companies? A: The financial strength of insurance companies is rated by five independent agencies: A.M. Best, Fitch, Kroll Bond Rating Agency (KBRA), Moody’s, and Standard & Poor’s. Each agency has its own unique rating scale, standards, and a diverse group of rated companies.

Q: Which insurance company receives the most customer complaints? A: This information is not provided in the given text. Customer complaints about insurance companies can vary over time and may depend on numerous factors such as customer service, claim handling, and policy issues.

Q: Which insurance company is considered the most reliable? A: The text does not specify a single most reliable insurance company. Reliability can be subjective and may be assessed based on factors like financial stability, customer service, claim satisfaction, and coverage options. It is often recommended to review ratings and customer feedback to determine an insurance company’s reliability.

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